In May of 2010, Yeardley Love, a college student at the University of Virginia, was murdered by her ex-boyfriend. From this tragedy grew the One Love Foundation, the organization that’s become the national voice against relationship violence.
Nobody owns the legacy of Lacrosse like STX; they hold more Lacrosse patents than any other company in the world. Renegade helped create two legacy spots that broke nationally around the Final Four, essentially putting STX’s brand flag in the ground as the industry leader. In addition, Renegade helped boost STX’s golf brand by developing a commercial that tied into their “Skylar” campaign.
ASUS computers makes some of the most widely praised hardware in the industry, but lacks the big name recognition of their highest peers. To boost the brand, Renegade created an engaging digital campaign directed at one of ASUS’s most important markets – Millennials on their way back to school.
A cool company with cool, new games, that wants to get lots of quality hits online and rev up a rabid fan base? We are so there!
Messiah Village, known almost exclusively as a retirement community, was facing a crisis – how to adapt and change their offerings towards a shifting demographic, the boomers. This generation viewed retirement as an exciting step in life, not as the end of the road, and an entire new brand needed to reflect this mindset.
Enter Renegade and Messiah Lifeways, a lifestyle strategy designed to recast the notion of aging and get peopled interested and involved with Messiah Lifeways much earlier in life. This new attitude and identity incorporated the residences, life coaching, enrichment opportunities, and primary and supporting services throughout the existing community and beyond. This was brand building from the ground up – a complete overhaul of all previous materials to create an all new, cohesive brand image.
AT&T's U-verse product was infringing on Comcast's footprint. Comcast needed an aggressive campaign to induce loyalty from existing customers, and sway former customers back to Comcast. Renegade created a campaign based on U-verse subscribers being physically affected by U-verse anomalies, with an investigative duo that swooped in with XFINITY to save the day.
Consumers don’t care about products or services. They care about how products or services affect their daily lives.
A little entertainment. A better night’s sleep. A more productive work environment. An edge on a field of play. Helping a friend. Big or small, to be successful, every product or service has to enhance an experience. Serve a purpose. Fill a need. That’s when people will buy it, and buy into it.
Renegade Communications’ job is to effectively communicate your “why” – the reason you do what you do and make what you make – so people become emotionally invested in your brand. It’s brand optimization, and it’s the sole purpose of our business.
Your brand is a tangible, living entity. We assess and analyze your brand character. Find the right messaging balance between the rational and emotional. Find the right tone, whether it is humorous or serious, subtle or loud.
We narrate your brand's story – how, when and where it communicates with people. What it makes them feel. What the lasting impression is.
We make these tangible connections. So what may have started out as a casual acquaintanceship, can now grow into a strong, loyal and lifelong friendship.
Our proprietary approach brings a discipline to defining the brand, establishing the brand architecture, built around a small handful of pillars (values) the brand will never compromise.
In what some describe as a “post advertising world,” content in all its formats will help brands reach and engage their audiences.
We use digital advertising to attract and engage while moving people to the brand website and their first deep engagement with the brand.
10950 Gilroy Road, Suite J
Hunt Valley, MD 21031
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