We all know music videos need huge budgets and more outlandish spectacles then the last guy to be a hit, right? Well apparently no one told David Bowie.
According to Bowie's site, the artist "picked up his domestic camera from home, rescued a couple of puppets from his legendary archive and wrote, shot and edited the entire video [ For “Love is Lost”] over [a] weekend in the darkened corridor of his office in Manhattan, New York."
With $12.99, the cost of the Flashdrive needed to upload the video to YouTube, Bowie, cameraman Jimmy King and Bowie’s best friend Coco Schwab, were able to make a hit.
Now of course if you add in the cost of David Bowie as talent, director and editor, Jimmy King as Cameraman and Coco Schwab as crew, the cost of the video goes up considerably. But it's still nowhere near the average cost of a music video, Michael and Jane Jackson’s 1995 “Scream,” for example, would cost over $10 million if made today.
Bowie’s video reminds us you don’t need to make overly produced videos to be successful. You just need a great idea, and a team of passionate creative people to bring that idea to fruition. Oh, and dipping back into your assets, RE: Bowie’s existing puppets, can be a cost saving means for achieving something great.
Internet For Everyone
In May 2012, Facebook went public, and it's no secret that founder and CEO Mark Zuckerberg made copious amounts of money on the deal. So what has the master of social media been doing since then? Well, for one thing, he's on a mission to bring the Internet to everyone, and better yet, he's doing it in style.
Internet.org features a site that is easy to navigate and quick to the point. Its bold usage of color and special moments of rich media instantly engage the user. Additionally, the site is optimized for usage on smartphones and tablets.
Above and beyond the brilliant design is a fantastic message. Currently 2/3rds of the world has no access to the Internet. Zuckerberg has set out to fill this void. But he's not doing it alone; he's recruited support from many major companies – Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm, Samsung, and more – to help him in his mission of technological accessibility. The idea is to allow the entire world to participate in what he calls the "knowledge economy" by compressing data, making the internet more affordable and more accessible. You can get a much better description from the promotion video:
So what does this mean for communication and advertising? Well, obviously it means a wider and broader reach of more people. But it also means important, subtle changes to the way we need to think on both a technological and conceptual level. How do we reduce the amount of data to deliver to its bare minimum, and how do we deliver it quickly and efficiently? How do we deliver important communication to those who are not native English speakers, not part of western culture, or not even literate?
The challenges are complex, but the participation of new cultures in the “knowledge economy” will provide everyone involved with new learning opportunities and foster fresh perspectives in the ever-changing digital realm.