Insightful | Compelling | Targeted

Plan To
Get Results

Make the right plan. Then work the plan the right way.

Renegade creates actionable solutions for your advertising and marketing objectives. We utilize effective creative strategy, attribution and media management to optimize your spend and create strong, measurable results.

Strategy

A goal without a plan is a wish. That’s why we use data and insights to clearly define razor-sharp creative and media strategies. Our calculated approach ensures each tactical move for your brand can be continually refined to ensure your quantifiable success.

  • Audience Segmentation
  • Buyer Personas
  • Brand Strategy
  • Co-branding Strategy
  • Content Strategy
  • Fundraising Strategy
  • Social Change Strategy
  • Customer Journey Mapping
  • Competitive Analysis
  • Focus Groups
  • Marketing Audits
  • Product Activation Strategy
  • Promotional Development
  • Sales Channel Strategy

Increasing New Members

Our research-based strategy helped SECU reposition itself as a primary provider and 9% increase in new members.

Ending Customer Churn

Our anti-competition campaign ended unprecedented customer churn in a highly competitive telecommunications market and won back record-setting customer acquisition.

Creative

Consumer brand recall to marketing, advertising and fundraising based on emotion is more than twice as effective as marketing based on facts.

Our campaigns stem from a refined messaging strategy based on key emotional insights into your target audiences. We then leverage emotional marketing principals to craft a compelling story that will move your audience to action.

  • Brand Identity
  • Brand Stories
  • Campaign Development
  • Content Development
  • Copywriting
  • Design
  • Digital Marketing
  • Direct Response
  • Event Development
  • Fundraising Materials
  • Hispanic Marketing
  • Outdoor & Print
  • Photography
  • Print Production
  • Product Launches
  • Social Media
  • Video Production
  • Web Design
  • Web Development

Turning Tragedy into Change

Our awareness campaign turned a grieving mother's personal cause into a national movement to save young lives that has been adopted by the NFL and college campuses across the country.

Building Excitement and Affinity

To grow brand affinity in competitive call centers, we spearheaded an emotionally engaging multi-touchpoint training program for 2,000 frontline agents, and increased sales 29%.

Video Production

For more than 30 years, Renegade has been developing creative video solutions for some of the world’s biggest brands. Our multi-disciplinary creators will collaborate with your team to scope out the best way forward with compelling narratives, creative concepts, visual ideation and smart scriptwriting.

Learn More at RenegadeProductions.com

Production And Post-Production

Renegade has one of the largest, most versatile soundstages in the Mid-Atlantic region, all the latest camera and lighting equipment, and some of the nicest, most capable crew you’ll ever work with. Whether you choose an on-camera testimonial approach or voiceover-driven narrative. Renegade is one of the only Mid-Atlantic post-production facilities to offer a combined, collaborative workflow of connected Avid edit systems complemented by workstations running Adobe’s Premium Creative Suites, Cinema 4D and ProTools. Our workflow is tightly integrated with asset management, transcoding, quality control, review and approval, and distribution systems.

CREW

  • Directors
  • Directors of photography
  • Camera operators
  • Grip and electric
  • Sound
  • Makeup
  • Location scouting/rental
  • Set-building/props
  • Specialty crews
  • Talent and casting
  • Wardrobe

LIVE EVENT PRODUCTION

  • Multi-cam recording
  • Live camera switching
  • Multi-talent audio recording
  • Live audience or streaming
  • Set fabrication/building
  • Set decoration/props

STUDIO

  • Sound stage (3,000 sq. ft.) with a 40′ x 40′ ft. hard Cyc
  • 600 Amps of 3-Phase electricity
  • Full grip and electric package
  • Private entrance
  • Drive-in ramp with studio access for cars
  • Green room and dry kitchen
  • Make-up stations
  • Bathrooms with showers
  • WiFi and ethernet connection

EQUIPMENT

  • Cameras: HD, 4k, 8k
  • Grip and lighting packages
  • Audio packages
  • Dolly
  • Jibs
  • Specialty equipment

PHOTOGRAPHY

  • DSLR camera
  • Studio or on-location
  • Headshots
  • Product photography
  • Brand photography

ON-LOCATION

  • Fully loaded grip truck
  • LED and HMI lighting packages
  • Expendables

Learn More at RenegadeProductions.com

How to Launch a Product Before It's Even Made

Our nimble and responsive team was able to complete a funny, personality-driven launch video for the ROGUE 970 that put a little heart into a robot.

We Speak Your Language

Our segmented multi-product launch campaign drove measurable engagement and obtained favorable shelf space for all three of ASUS’s new products.

Media

From traditional to emerging media, our tailored plans reflect your unique customer journey, ensuring optimum reach and frequency, while driving brand loyalty, sales conversion and donations.

We monitor your progress in real time to promote fluid course correction and seize opportunities as they happen. This helps us exceed your campaign goals within a fixed media spend.

  • Direct Mail Marketing & Fundraising
  • Email Marketing
  • Media Campaign Simulations
  • Media Planning & Buying
  • Media Strategy
  • Online Promotions
  • Paid Social Advertising
  • Paid Search
  • Platform Development
  • Reporting & Analytics
  • Search Engine Marketing
  • Social Media Campaigns
  • Social Media Fan Activation

Finding the Right Audience

The campaign doubled the number of prospective students attending informational seminars – with a third of those attending seeking enrollment.

Optimizing Media to Maximize Reach

Our optimized media plan for Brothers increased site traffic, conversions and social engagement among customers and prospects.

Print

If you can dream it, we can print it. Renegade provides fast turnaround, award-winning graphic design, and research and strategy to ensure you’re getting the best price and the best value.

Learn more

• In-house print production
• Mailing & Fulfillment
• List Research & Analytics
• Graphic Design

Energizing Channel Partner Relationships

Leveraging insights into NBCU's channel partner relationships, we saw two opportunities to improve campaign participation.

Pursuing Safety, Health and Well-Being for Every Child

Renegade helped NMSC identify a gap in childhood sexual abuse prevention.